BS777 takes the protection of every member's personal data seriously. This document clearly outlines what information we collect, how it is used, how we safeguard it, and your rights as a data owner. Your privacy is not merely a legal obligation to us — it is a genuine commitment we demonstrate through our actions every day.
This is BS777's commitment to every Malaysian member regarding how we handle your personal data responsibly.
All data transmitted between your device and BS777's servers is protected by 256-bit SSL encryption — the same standard used by Malaysia's major banking institutions. No data travels in plain text. This means your identification details, phone number, transaction history, and other personal information cannot be intercepted by third parties while in transit.
BS777 has never sold, rented, or commercialised members' personal data to any third party for marketing or any other purpose, and never will. Your data belongs to you. We only share the necessary information with service providers who help us operate the platform — and strictly only what is needed for that function.
Within BS777, only staff who genuinely require access to specific data in order to perform their duties are permitted to view that information. A layered access control system ensures that employees handling payments cannot view detailed gameplay data, and vice versa. All access to sensitive data is logged and audited regularly.
The BS777 Privacy Policy is built to comply with Malaysia's Personal Data Protection Act 2010 (PDPA). We treat legal compliance as a minimum baseline, not an end goal – and we continually strive to go beyond statutory requirements in protecting our members' privacy.
You can choose the types of communications you wish to receive from BS777 – including promotional notifications, platform updates and account alerts. Every promotional email from BS777 includes a working unsubscribe link and will be processed within 24 hours. We will not send unsolicited communications on an ongoing basis.
BS777 members have the right to access, correct, download and request deletion of their personal data at any time. Requests can be submitted through your account settings or by contacting our support team. We will process all requests within 14 business days and notify you of the action taken.
Important Note: This BS777 Privacy Policy explains how we collect, use, store and protect your personal data when you use the BS777 platform. By registering and using the BS777 platform, you agree to the terms set out in this Privacy Policy. This Policy should be read together with BS777 Terms & Conditions and both documents together form the complete agreement between you and BS777.
BS777 collects personal information from members through several means – primarily during the registration process, during platform use and through interactions with our support team. The following are the categories of data we collect:
Personally Identifiable Information:
Financial & Transaction Information:
Technical & Usage Information:
Every piece of information we collect has a clear and legitimate purpose. BS777 uses member data for the following purposes:
| Purpose of Use | Types of Data Used | Legal Basis |
|---|---|---|
| Identity verification & account registration | Name, phone number, date of birth | Contract fulfilment |
| Deposit & withdrawal processing | Financial information, transaction records | Contract fulfilment |
| Account security & fraud detection | IP address, device data, activity patterns | BS777's Legitimate Interests |
| Legal compliance (AML/KYC) | Identity documents, financial records | Legal obligations |
| Service & support communications | Phone number, email address | Contract fulfilment |
| Promotions & personalised offers (with consent) | Game history, member preferences | Member consent |
| Platform improvement & analytics | Anonymised usage data | BS777's Legitimate Interests |
BS777 will not use your data for any purpose not stated above without first obtaining your consent. If you no longer wish to receive promotional communications, you may withdraw your consent at any time through your account settings or by contacting our support team.
BS777 does not sell, rent, or disclose members' personal data to third parties for their own commercial purposes. However, in the normal course of operating the platform, there are situations where data needs to be shared with specific parties:
Platform Operations Service Providers: We work with companies that help operate specific aspects of the BS777 platform — including server infrastructure providers, gaming software providers, payment processors that integrate Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX, as well as customer support service providers. All of these parties are bound by strict confidentiality agreements and may only use the data provided for the specified purposes.
Legal Requirements & Authorities: BS777 may be required to disclose member information to the relevant Malaysian authorities when ordered to do so through a lawful legal process — such as a court order, police investigation, or compliance requirements under the Anti-Money Laundering Act 2001 (AMLA). In such situations, we will comply with the legal obligation while endeavouring to notify the affected member to the extent permitted by law.
Business Transfer: In the event of a merger, acquisition, or transfer of BS777's assets, member data may form part of the assets transferred. In such circumstances, BS777 will ensure that the receiving party is committed to upholding data protection standards at least equivalent to those set out in this Privacy Policy.
Sharing With Your Consent: BS777 may share your data with third parties in other circumstances where you have given explicit and specific consent for such sharing. This consent may be withdrawn at any time.
BS777 continually invests in security infrastructure to ensure members' data is protected against ever-evolving threats. The technical and organisational security measures we have in place include:
Despite all these measures, no system can be guaranteed 100% secure. In the event of a security incident involving member data, BS777 is committed to:
The BS777 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. The following are the types of cookies we use:
Essential Cookies (Required): These cookies are necessary for the core functionality of the platform and cannot be disabled. They include session cookies that maintain your logged-in status, security cookies that prevent CSRF attacks, and cookies that remember your language preference. Without these cookies, the BS777 platform will not function correctly.
Performance & Analytics Cookies: These cookies help us understand how members use the BS777 platform so we can improve it. The information collected is anonymised and used in aggregate form to identify technical issues, slow-loading pages, and navigation patterns that can be optimised.
Functionality Cookies: These cookies allow the platform to remember your preferences — such as preferred text size, display settings, and frequently played games — to deliver a more personalised experience each time you visit BS777.
You can manage cookies through your web browser settings. However, disabling essential cookies may affect the functionality of the BS777 platform. For guidance on managing cookies in popular browsers such as Chrome, Safari, or Firefox, refer to the respective browser's help documentation.
Under Malaysia's Personal Data Protection Act 2010 (PDPA) and the privacy principles adopted by BS777, you have several rights in relation to your personal data:
You have the right to request a copy of the personal data BS777 holds about you. We will provide this data in a readable format within 14 business days of receiving your request.
If any personal data we hold about you is inaccurate or outdated, you have the right to request a correction. Basic information can be updated directly through your BS777 account settings or by contacting our support team.
You may request the deletion of your personal data under certain circumstances. However, some data may need to be retained for legal compliance or dispute resolution purposes even after a deletion request.
You have the right to request a copy of your data in a structured, machine-readable format (such as CSV or JSON) so that you can transfer it to another platform if you wish.
You have the right to object to the processing of your data for direct marketing purposes at any time. BS777 will honour this objection immediately upon receipt and processing of your request.
For data processing based on your consent (such as promotional communications), you may withdraw your consent at any time without affecting the validity of any processing that was carried out prior to that withdrawal.
To exercise any of the above rights, please contact the BS777 team via live chat within the platform or by emailing support@bs777.link. Please include sufficient information for us to verify your identity before we process your request. This is a security measure to ensure we only disclose data to the legitimate account holder.
BS777 retains members' personal data for as long as necessary to fulfil the purpose for which it was collected, or to meet legal requirements, whichever is longer. The following are our data retention guidelines:
Once the retention period has expired and there is no legal requirement to continue holding the relevant data, BS777 will securely delete or anonymise it using methods appropriate to the sensitivity of the data.
In the case of a deletion request from a member, BS777 will delete all data that can be removed and clearly explain to the member which categories of data must be retained for legal compliance, along with the applicable retention periods.
If you have any questions, concerns or complaints regarding how BS777 handles your personal data, we encourage you to reach out to us directly. The BS777 team is committed to responding to all privacy enquiries seriously and within a reasonable timeframe.
You can reach us through the following channels:
When reaching out to us regarding privacy matters, please clearly indicate that your enquiry relates to "Privacy Policy" or "Personal Data" so it can be promptly handled by the appropriate staff.
BS777 reserves the right to amend or update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technology. Any significant changes will be communicated to members via in-platform notifications or email at least 14 days before the changes take effect. Continued use of the platform after the effective date of any amendment constitutes acceptance of the updated Privacy Policy.
Now that you know how BS777 protects your privacy, create a free account, deposit via Touch 'n Go or GrabPay in under 3 minutes, and enjoy over 1,000 of Malaysia's finest digital entertainment options with complete peace of mind.