Privacy Policy BS777 – Malaysia Member Data Protection

BS777 takes the protection of every member's personal data seriously. This document clearly outlines what information we collect, how it is used, how we safeguard it, and your rights as a data owner. Your privacy is not merely a legal obligation to us — it is a genuine commitment we demonstrate through our actions every day.

Last updated: 1 January 2026
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Document Contents
1Information We Collect
2How We Use Your Data
3Data Sharing & Disclosure
4Data Security
5Cookies & Tracking Technologies
6Your Rights as a Member
7Data Retention & Deletion
8Contact Us

BS777's Six Data Protection Principles

This is BS777's commitment to every Malaysian member regarding how we handle your personal data responsibly.

No Sale of Data to Third Parties

BS777 has never sold, rented, or commercialised members' personal data to any third party for marketing or any other purpose, and never will. Your data belongs to you. We only share the necessary information with service providers who help us operate the platform — and strictly only what is needed for that function.

Restricted Internal Data Access

Within BS777, only staff who genuinely require access to specific data in order to perform their duties are permitted to view that information. A layered access control system ensures that employees handling payments cannot view detailed gameplay data, and vice versa. All access to sensitive data is logged and audited regularly.

Personal Data Protection Act Compliance

The BS777 Privacy Policy is built to comply with Malaysia's Personal Data Protection Act 2010 (PDPA). We treat legal compliance as a minimum baseline, not an end goal – and we continually strive to go beyond statutory requirements in protecting our members' privacy.

Full Control Over Communications

You can choose the types of communications you wish to receive from BS777 – including promotional notifications, platform updates and account alerts. Every promotional email from BS777 includes a working unsubscribe link and will be processed within 24 hours. We will not send unsolicited communications on an ongoing basis.

Member Self-Management of Data

BS777 members have the right to access, correct, download and request deletion of their personal data at any time. Requests can be submitted through your account settings or by contacting our support team. We will process all requests within 14 business days and notify you of the action taken.

Important Note: This BS777 Privacy Policy explains how we collect, use, store and protect your personal data when you use the BS777 platform. By registering and using the BS777 platform, you agree to the terms set out in this Privacy Policy. This Policy should be read together with BS777 Terms & Conditions and both documents together form the complete agreement between you and BS777.

1

Information We Collect

BS777 collects personal information from members through several means – primarily during the registration process, during platform use and through interactions with our support team. The following are the categories of data we collect:

Personally Identifiable Information:

  • Full name as stated on your MyKad or official Malaysian identification document.
  • An active Malaysian mobile number (used for OTP verification and account communications).
  • Date of birth (for age verification, 18+ only).
  • Email address (if provided during registration or correspondence).
  • Identity card number (MyKad) – only where required for withdrawal identity verification or compliance processes.

Financial & Transaction Information:

  • Records of all deposits made via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, Maybank2u FPX or CIMB Clicks.
  • Records of all withdrawals processed to your registered payment method.
  • Betting history and gameplay activity within the BS777 platform.
  • Current account balance and balance history.

Technical & Usage Information:

  • The IP address of the device used to access BS777.
  • Device type, operating system and web browser used.
  • Session information such as login time, session duration, and pages visited.
  • Cookie data and device identifiers for authentication and security purposes.
Data Minimisation Principle: BS777 only collects data that is genuinely necessary for the stated function. We do not collect information that is unrelated to the platform's operations or the fulfilment of legal requirements. If you feel that any information being requested is unnecessary, you are entitled to ask our support team about the purpose of its collection.
2

How We Use Your Data

Every piece of information we collect has a clear and legitimate purpose. BS777 uses member data for the following purposes:

Purpose of Use Types of Data Used Legal Basis
Identity verification & account registration Name, phone number, date of birth Contract fulfilment
Deposit & withdrawal processing Financial information, transaction records Contract fulfilment
Account security & fraud detection IP address, device data, activity patterns BS777's Legitimate Interests
Legal compliance (AML/KYC) Identity documents, financial records Legal obligations
Service & support communications Phone number, email address Contract fulfilment
Promotions & personalised offers (with consent) Game history, member preferences Member consent
Platform improvement & analytics Anonymised usage data BS777's Legitimate Interests

BS777 will not use your data for any purpose not stated above without first obtaining your consent. If you no longer wish to receive promotional communications, you may withdraw your consent at any time through your account settings or by contacting our support team.

About Profiling: BS777 may use anonymised data about your gameplay activity to personalise the offers and game recommendations shown within your interface. This is done solely to enhance your experience on the platform and does not involve building a profile for sale or sharing with any third party.
3

Data Sharing & Disclosure

BS777 does not sell, rent, or disclose members' personal data to third parties for their own commercial purposes. However, in the normal course of operating the platform, there are situations where data needs to be shared with specific parties:

Platform Operations Service Providers: We work with companies that help operate specific aspects of the BS777 platform — including server infrastructure providers, gaming software providers, payment processors that integrate Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX, as well as customer support service providers. All of these parties are bound by strict confidentiality agreements and may only use the data provided for the specified purposes.

Legal Requirements & Authorities: BS777 may be required to disclose member information to the relevant Malaysian authorities when ordered to do so through a lawful legal process — such as a court order, police investigation, or compliance requirements under the Anti-Money Laundering Act 2001 (AMLA). In such situations, we will comply with the legal obligation while endeavouring to notify the affected member to the extent permitted by law.

Business Transfer: In the event of a merger, acquisition, or transfer of BS777's assets, member data may form part of the assets transferred. In such circumstances, BS777 will ensure that the receiving party is committed to upholding data protection standards at least equivalent to those set out in this Privacy Policy.

Sharing With Your Consent: BS777 may share your data with third parties in other circumstances where you have given explicit and specific consent for such sharing. This consent may be withdrawn at any time.

Please Note: BS777 has no commercial relationship with any third-party marketing entities that sell user data. If you receive marketing communications claiming to be from BS777 but not sent through our official channels, this may be fraudulent. Please report it to our support team for investigation.
4

Data Security

BS777 continually invests in security infrastructure to ensure members' data is protected against ever-evolving threats. The technical and organisational security measures we have in place include:

  • Data Encryption in Transit: All communications between your browser or app and BS777's servers are protected by TLS 1.3 with 256-bit SSL certificates. This ensures that no third party can read the data transmitted, even if they manage to intercept the network traffic.
  • Encryption of Data at Rest: Sensitive data — including passwords (stored as hashes rather than plain text), financial information, and identity documents — is stored in encrypted form within BS777's databases.
  • Layered Access Controls: A role-based access control (RBAC) system ensures that only staff with the required authorisation can access specific data categories. All access is logged for audit purposes.
  • 24/7 Monitoring: BS777's security monitoring system operates around the clock to detect unauthorised access attempts, cyberattacks, and abnormal activity.
  • Regular Security Testing: BS777 conducts regular penetration testing and independent security audits to identify and address vulnerabilities before they can be exploited.
  • Two-Factor Authentication: BS777 supports two-factor authentication (2FA) as an additional layer of protection for member accounts.

Despite all these measures, no system can be guaranteed 100% secure. In the event of a security incident involving member data, BS777 is committed to:

  • Identifying and containing incidents in the shortest possible time.
  • Notifying affected members within 72 hours of detecting an incident, in line with industry best practices.
  • Providing clear information on what occurred, which data was involved and the steps you can take to protect yourself.
  • Cooperating fully with the relevant authorities where required.
5

Cookies & Tracking Technologies

The BS777 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. The following are the types of cookies we use:

Essential Cookies (Required): These cookies are necessary for the core functionality of the platform and cannot be disabled. They include session cookies that maintain your logged-in status, security cookies that prevent CSRF attacks, and cookies that remember your language preference. Without these cookies, the BS777 platform will not function correctly.

Performance & Analytics Cookies: These cookies help us understand how members use the BS777 platform so we can improve it. The information collected is anonymised and used in aggregate form to identify technical issues, slow-loading pages, and navigation patterns that can be optimised.

Functionality Cookies: These cookies allow the platform to remember your preferences — such as preferred text size, display settings, and frequently played games — to deliver a more personalised experience each time you visit BS777.

You can manage cookies through your web browser settings. However, disabling essential cookies may affect the functionality of the BS777 platform. For guidance on managing cookies in popular browsers such as Chrome, Safari, or Firefox, refer to the respective browser's help documentation.

A Note on Third-Party Cookies: Game providers and payment processors integrated with BS777 may set their own cookies. These cookies are subject to the respective companies' privacy policies and are not under BS777's direct control. We only partner with providers that maintain responsible privacy practices.
6

Your Rights as a BS777 Member

Under Malaysia's Personal Data Protection Act 2010 (PDPA) and the privacy principles adopted by BS777, you have several rights in relation to your personal data:

Right of Access

You have the right to request a copy of the personal data BS777 holds about you. We will provide this data in a readable format within 14 business days of receiving your request.

Right to Rectification

If any personal data we hold about you is inaccurate or outdated, you have the right to request a correction. Basic information can be updated directly through your BS777 account settings or by contacting our support team.

Right to Erasure

You may request the deletion of your personal data under certain circumstances. However, some data may need to be retained for legal compliance or dispute resolution purposes even after a deletion request.

Data Portability Rights

You have the right to request a copy of your data in a structured, machine-readable format (such as CSV or JSON) so that you can transfer it to another platform if you wish.

Right to Object

You have the right to object to the processing of your data for direct marketing purposes at any time. BS777 will honour this objection immediately upon receipt and processing of your request.

Right to Withdraw Consent

For data processing based on your consent (such as promotional communications), you may withdraw your consent at any time without affecting the validity of any processing that was carried out prior to that withdrawal.

To exercise any of the above rights, please contact the BS777 team via live chat within the platform or by emailing support@bs777.link. Please include sufficient information for us to verify your identity before we process your request. This is a security measure to ensure we only disclose data to the legitimate account holder.

7

Data Retention & Deletion

BS777 retains members' personal data for as long as necessary to fulfil the purpose for which it was collected, or to meet legal requirements, whichever is longer. The following are our data retention guidelines:

  • Active account data: Retained for the duration of the active account plus 5 years after account closure, to meet Malaysia's financial audit and regulatory requirements.
  • Financial transaction records: Retained for a minimum of 7 years in accordance with Malaysia's accounting and anti-money laundering legal requirements.
  • Security logs: Retained for 12 months for security incident investigation purposes if required.
  • Support communication data: Retained for 3 years to allow historical reference in dispute resolution.
  • Marketing data: Deleted within 30 days of marketing communication consent being withdrawn.

Once the retention period has expired and there is no legal requirement to continue holding the relevant data, BS777 will securely delete or anonymise it using methods appropriate to the sensitivity of the data.

In the case of a deletion request from a member, BS777 will delete all data that can be removed and clearly explain to the member which categories of data must be retained for legal compliance, along with the applicable retention periods.

Important Note: Even if your BS777 account is closed or you request data deletion, certain financial records and identification information may need to be retained to fulfil legal obligations under the Anti-Money Laundering Act, the Personal Data Protection Act and other applicable Malaysian legislation. We are unable to waive these legal obligations.
8

Contact Us About Privacy

If you have any questions, concerns or complaints regarding how BS777 handles your personal data, we encourage you to reach out to us directly. The BS777 team is committed to responding to all privacy enquiries seriously and within a reasonable timeframe.

You can reach us through the following channels:

  • Live Chat: Available on the BS777 platform 24 hours a day, 7 days a week. The fastest way to get an immediate response.
  • Email: support@bs777.link – for more detailed privacy enquiries or data-related requests. We aim to respond within 2 business days.

When reaching out to us regarding privacy matters, please clearly indicate that your enquiry relates to "Privacy Policy" or "Personal Data" so it can be promptly handled by the appropriate staff.

BS777 reserves the right to amend or update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technology. Any significant changes will be communicated to members via in-platform notifications or email at least 14 days before the changes take effect. Continued use of the platform after the effective date of any amendment constitutes acceptance of the updated Privacy Policy.

Complaints to the Relevant Authority: If you are dissatisfied with how BS777 has handled your privacy complaint after contacting us, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia (JPDP) or the relevant regulatory body. That said, we always encourage resolving matters directly with BS777 first, as we are committed to addressing member concerns fairly and promptly.

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Your Data is Safe at BS777 – Join Us Today

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